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  Ontario Blue Cross suspends the sale of individual travel insurance products


Toronto, March 18, 2020   –  Ontario Blue Cross announces that it will immediately stop selling individual travel insurance products for the entire Ontario market, until further notice.


This exceptional measure was undertaken in the context of efforts by public health authorities, both in Canada and abroad, to limit, the movements of individuals as much as possible, due to the ongoing COVID-19 pandemic.


Ontario Blue Cross believes that, in such circumstances, limiting travel to the fullest extent possible and encouraging the population to follow the recommendations of public health authorities is inseparable of its mission to be a partner in health and wellness.


People who are currently traveling are, of course insured in accordance with their contracts. However, it is imperative that travelers currently outside the country make every effort to return immediately to Canada, as Ontario Blue Cross may be unable to assist them due to the scale of the crisis and the limited availability of medical resources abroad.


Ontario Blue Cross will reassess the situation on an ongoing basis in light of information and recommendations communicated by health and government authorities in the coming weeks.


Ontario Blue Cross customers are invited to consult should they have any questions.


About Ontario Blue Cross


Ontario Blue Cross contributed to introducing health and travel insurance to Ontario. Founded over 75 years ago, the organization is built on a solid foundation of excellence and continues to be the standard of reference for individual insurance and assistance, thanks to services that continually adapt to the changing needs of its clients.

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Source : Ontario Blue Cross

Information for media only (no access to customer records) :

Josiane Cousineau, This email address is being protected from spambots. You need JavaScript enabled to view it., 514 738-4985 / +1 888-279-4584

  Coronavirus (COVID-19) now considered a “known issue” by an increasing number of travel insurers


Canadian Association of Blue Cross® Plans confirms change pertaining to Coronavirus (COVID-19) policy for trip cancellation effective March 12, 2020.

March 11, 2020 — Canadian Association of Blue Cross® Plans are advising eligibility restrictions for trip cancellation coverage provided through its travel insurance policies regarding the Coronavirus (COVID-19) pandemic. They confirm that the pandemic of the Coronavirus (COVID-19) is now considered a “known issue”. Effective March 12, 2020 the Coronavirus (COVID-19) is no longer an unknown risk when customers purchase trip cancellation with their travel insurance. This information applies to individual personal policies ONLY and does not apply to group employer policies.

Travel insurance including trip cancellation coverage purchased prior to this date covers cancellations due to the Coronavirus (COVID-19) pandemic for destinations that were not already excluded, as it was an unknown risk at the time of purchase.

In just a few weeks, the Coronavirus (COVID-19) pandemic became a major public health issue across the globe. Blue Cross sympathizes with and understands the concern of the general population and of travellers, as we count a growing number of cases and increasingly restrictive preventive measures. Customers who planned and paid for their travel arrangements before this situation became a “known issue” can be reassured that their coverage remains in place and that they will be provided the assistance they require, as part of their policy.

As coverage and exclusions vary across these types of plans, the Association recommends customers to review their policy booklet and take note of the plan and travel benefit exclusions.


Tips for travellers protected by an individual Blue Cross trip cancellation or interruption insurance:

  • In general, trip cancellation or interruption insurance does not cover risks related to destinations covered by a Canadian government advisory to “avoid all travel” or “avoid non-essential travel” at the time of purchase. This includes specific regions or the recent warnings about cruises. It means that customers who purchased a trip and an insurance policy before such official warning are covered but those who purchased their trip after are not.
  • Travel insurance that includes trip cancellation coverage purchased with Blue Cross on March 11, 2020 or earlier still covers cancellations for any future advisories regarding the Coronavirus (COVID-19), for the destinations that were not already excluded (part of an “avoid all travel” or “avoid non-essential travel” advisory).
  • Travel insurance that includes trip cancellation coverage purchased with Blue Cross as of March 12, 2020 or after does not cover cancellations due to the pandemic of the Coronavirus (COVID-19) even if an advisory was not in place at the time of purchase.
  • For annual travel insurance policies including trip cancellation, only trips purchased and paid for until March 11, 2020 will be covered.

Now, more than ever, customers should consider purchasing travel insurance and verify the terms and conditions of coverage as insurance excludes known situations or conditions. Although Coronavirus (COVID-19) is a known situation, purchasing travel insurance including emergency medical, cancellation and interruption still provides valuable protection for other unknown risks.


For more information, see our FAQ on the COVID-19.

About Blue Cross


As Canada’s leading benefit provider, Blue Cross delivers health and travel coverage to more than seven million Canadians. The members of the Canadian Association of Blue Cross Plans are the 6 independent Blue Cross plans operating in all regions across the country.


Contact: Josiane Cousineau, Vice-President of Marketing and Public Relations, cell: 514-267-3526, email: This email address is being protected from spambots. You need JavaScript enabled to view it.




Montreal, December 5, 2019 – The Canassurance Hospital Service Association (Blue Cross® Canassurance™) and Blue Cross Life Insurance Company of Canada will enter into a Canada-wide alliance as of January 2, 2020. Blue Cross Canassurance will become a shareholder of Blue Cross Life, in alignment with the other members of the Canadian Association of Blue Cross Plans.


“Blue Cross Canassurance is very pleased to join Blue Cross Life together with the other Blue Cross member plans. This alliance will contribute to strengthening the collaboration between the various Blue Cross plans across Canada, thus reinforcing our ability to provide excellent products and services to our customers and business partners”, stated Sylvain Charbonneau, President and CEO of Blue Cross Canassurance.


The Blue Cross plans always favored working collaboratively to optimize their individual and shared strengths in order to offer customers solutions that support improved health and wellness. This important agreement will enable Blue Cross Canassurance to ensure that it meets the evolving needs of its customers.


“This alliance marks an important step in achieving our strategy of operating on a truly national level; it strengthens our business while improving our capacity to work with the Blue Cross plans throughout Canada”, stated Marie-Josée Martin, President and CEO of Blue Cross Life.


As this alliance is subject to approval by regulatory authorities, a submission has been filed with Office of the Superintendent of Financial Institutions (OSFI).


About Blue Cross Canassurance

The Canassurance Hospital Service Association (Blue Cross Canassurance) contributed to introducing health and travel insurance to Quebec and Ontario. Founded over 75 years ago, the organization is built on solid foundation of excellence and continues to be the reference standard for individual insurance and assistance, thanks to services that continually adapt to the changing needs of its clients. It operates under the names Québec Blue Cross® and Ontario Blue Cross® and provides assistance through its subsidiary CanAssistance Inc.


About Blue Cross Life Insurance Company of Canada

Blue Cross Life is a federally-licensed company with operations located in several provinces. The Company is owned by four shareholders, operating as Alberta Blue Cross, Saskatchewan Blue Cross, Manitoba Blue Cross, Medavie Blue Cross. It specializes in life and living benefits insurance to supplement the portfolio of health and dental products distributed by its shareholder Blue Cross plans.


For more information, please contact:
Blue Cross Canassurance
Josiane Cousineau

Blue Cross Life
Jennifer Taylor


  Ontario Blue Cross® breaks new ground in travel insurance with a first in North America: Serenity ServiceTM.



Ontario Blue Cross is proud to announce the launch of Serenity Service, in partnership with BLINK, an Insurtech firm specializing in data-based digital travel disruption insurance solutions.


Serenity Service is automatically available at no extra cost to Blue Cross travel insurance customers.


Comfort for our clients


Serenity Service provides insured travellers whose flights are delayed exclusive advantages to ensure their comfort. Depending on the length of the delay, the service offers privileged access either to an airport lounge or a nearby hotel room.


All a traveller has to do is create an account on and then register their flight information and Ontario Blue Cross policy number. All flights are tracked in real-time and the traveller is automatically informed, by text message or email, the moment the flight posts a delay of at least three hours.


A first in North America


“New technologies enable us to be there for our clients, from the moment their trip begins, when situations beyond their control, such as a delayed flight, can bring on a lot of stress,” stated Sylvain Charbonneau, President and CEO of the company. “We’re very proud to be the first insurer in North America to provide travellers with this type of real-time service.”


Blue Cross® was voted Most Trust Brand™ in travel insurance by Canadian consumers in 2017 and 2018.

  Mégane saw her dream trip come true, thanks to Children’s Wish and Blue Cross®.

Mégane Tardif, 17, talks about battling Hodgkin’s lymphoma. A story about a young woman’s dreams for her future.

Blue Cross voted #3 in Baxter Travel Media’s 2017 Agents’ Choice Awards!

Thank you to all our travel agent partners for voting for us! Blue Cross has been voted #3 in the Baxter Travel Media’s 2017 Agent’s Choice Awards. We strive to bring our travel agents the best service and products for their clients. Our team is dedicated to supporting our travel agent partners in providing Canadians with the highest quality travel insurance coverage available. We are honoured to be voted one of Canada’s top three insurance providers in the insurance category.

Canadians rank Blue Cross as Canada’s most reputable health insurance brand

In its first year in the Leger ranking of Canada’s most reputable companies, Blue Cross has debuted as the #1 health benefits provider in the insurance sector—ahead of other established benefits providers. Blue Cross also ranked in the top third of the most reputable brands in Canada.

Blue Cross was measured across a number of reputational categories and scored highest among health benefit providers for corporate citizenship, quality, honesty and transparency. The brand also earned a high awareness rating of 89 per cent.

Of the 230 brand reputations assessed through the survey, which includes retail and consumer brands, Blue Cross ranks within the top 100 brands in Canada at #75 on the top 100 list.

The Canadian Association of Blue Cross Plans is comprised of seven regional, not-for-profit health benefits providers that collectively serve more than 7 million Canadians. Each operates independently to provide health, dental, life, disability and travel coverage for workplaces and individuals from coast to coast. The Association is affiliated with the worldwide Blue Cross Blue Shield network. The Blue Cross ranking in the Canadian study reaffirms Blue Cross as the most recognized and trusted health care brand in the world.

Leger polled more than 25,000 Canadians for the survey of 230 companies in January 2016. Results are published in Marketing Magazine.

Mystery Shopping and Lottery Scam Notice

Blue Cross has been made aware of “mystery shopper” and “lottery” scams that include counterfeit cheques with a facsimile of the Blue Cross logo. Be advised that all such documents are fraudulent and are not related to or sanctioned by Blue Cross in any way.

We never participate in gaming activities and do not issue cheques like these.

We are monitoring the situation and have security measures in place to ensure fraudulent cheques are not processed.

Your privacy and the security of your assets is of the utmost importance to us. If you have received one of these letters and/or cheques, please keep a copy and advise us immediately.  If you have any questions, please contact us.

Investment Executive

Advisors could play key role in helping clients prepare for major health risks



Blue Cross’s expertise in travel and health insurance is reflected in various publications that attest to its international leadership as well as its proactive and caring approach to customers.

White papers

Blue Cross offers white papers that provide relevant information on a variety of subjects related to travel and health care.


2018 Annual Report

  • Annual Report 2018

IMPORTANT NOTICE TO TRAVELLERS – In accordance with official government recommendations, and given the limited availability of medical resources worldwide, it is imperative that all travellers currently abroad return to Canada as soon as possible.

NOTICE TO INSURED PERSONS – To allow us to respond to urgent requests from travellers currently abroad and to reduce waiting times, please contact us by phone only if your trip is scheduled to take place in less than 72 hours.

SUSPENSION OF SALES – In order to contribute to collective efforts to curb the spread of COVID-19, we have decided to suspend sales of new travel insurance policies until further notice. This decision stems from our desire to protect the health and wellness of our insureds.

See our FAQ for quick answers to your questions.