Canadians rank Blue Cross as Canada’s most reputable health insurance brand
In its first year in the Leger ranking of Canada’s most reputable companies, Blue Cross has debuted as the #1 health benefits provider in the insurance sector—ahead of other established benefits providers. Blue Cross also ranked in the top third of the most reputable brands in Canada.
Blue Cross was measured across a number of reputational categories and scored highest among health benefit providers for corporate citizenship, quality, honesty and transparency. The brand also earned a high awareness rating of 89 per cent.
Of the 230 brand reputations assessed through the survey, which includes retail and consumer brands, Blue Cross ranks within the top 100 brands in Canada at #75 on the top 100 list.
The Canadian Association of Blue Cross Plans is comprised of seven regional, not-for-profit health benefits providers that collectively serve more than 7 million Canadians. Each operates independently to provide health, dental, life, disability and travel coverage for workplaces and individuals from coast to coast. The Association is affiliated with the worldwide Blue Cross Blue Shield network. The Blue Cross ranking in the Canadian study reaffirms Blue Cross as the most recognized and trusted health care brand in the world.
Leger polled more than 25,000 Canadians for the survey of 230 companies in January 2016. Results are published in Marketing Magazine.
Mystery Shopping and Lottery Scam Notice
Blue Cross has been made aware of “mystery shopper” and “lottery” scams that include counterfeit cheques with a facsimile of the Blue Cross logo. Be advised that all such documents are fraudulent and are not related to or sanctioned by Blue Cross in any way.
We never participate in gaming activities and do not issue cheques like these.
We are monitoring the situation and have security measures in place to ensure fraudulent cheques are not processed.
Your privacy and the security of your assets is of the utmost importance to us. If you have received one of these letters and/or cheques, please keep a copy and advise us immediately. If you have any questions, please contact us.
Blue Cross’s expertise in travel and health insurance is reflected in various publications that attest to its international leadership as well as its proactive and caring approach to customers.
Blue Cross offers white papers that provide relevant information on a variety of subjects related to travel and health care.
- All-inclusive vacations in the summer
- A canadian universal drug plan
- France is the #1 destination for Canadians travelling to Europe
- Health insurance wellness programs
- Multi-generational travel
- Not your traditional snowbirds
- Personal safety while travelling abroad
- What is TICO?
Our annual reports provide a thorough and true portrait of each year. In addition to complementary information, the company’s results and financial position are published in each edition.