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  Ontario Blue Cross® breaks new ground in travel insurance with a first in North America: Serenity ServiceTM.



Ontario Blue Cross is proud to announce the launch of Serenity Service, in partnership with BLINK, an Insurtech firm specializing in data-based digital travel disruption insurance solutions.


Serenity Service is automatically available at no extra cost to Blue Cross travel insurance customers.


Comfort for our clients


Serenity Service provides insured travellers whose flights are delayed exclusive advantages to ensure their comfort. Depending on the length of the delay, the service offers privileged access either to an airport lounge or a nearby hotel room.


All a traveller has to do is create an account on and then register their flight information and Ontario Blue Cross policy number. All flights are tracked in real-time and the traveller is automatically informed, by text message or email, the moment the flight posts a delay of at least three hours.


A first in North America


“New technologies enable us to be there for our clients, from the moment their trip begins, when situations beyond their control, such as a delayed flight, can bring on a lot of stress,” stated Sylvain Charbonneau, President and CEO of the company. “We’re very proud to be the first insurer in North America to provide travellers with this type of real-time service.”


Blue Cross® was voted Most Trust Brand™ in travel insurance by Canadian consumers in 2017 and 2018.

  Mégane saw her dream trip come true, thanks to Children’s Wish and Blue Cross®.

Mégane Tardif, 17, talks about battling Hodgkin’s lymphoma. A story about a young woman’s dreams for her future.

Blue Cross voted #3 in Baxter Travel Media’s 2017 Agents’ Choice Awards!

Thank you to all our travel agent partners for voting for us! Blue Cross has been voted #3 in the Baxter Travel Media’s 2017 Agent’s Choice Awards. We strive to bring our travel agents the best service and products for their clients. Our team is dedicated to supporting our travel agent partners in providing Canadians with the highest quality travel insurance coverage available. We are honoured to be voted one of Canada’s top three insurance providers in the insurance category.

Canadians rank Blue Cross as Canada’s most reputable health insurance brand

In its first year in the Leger ranking of Canada’s most reputable companies, Blue Cross has debuted as the #1 health benefits provider in the insurance sector—ahead of other established benefits providers. Blue Cross also ranked in the top third of the most reputable brands in Canada.

Blue Cross was measured across a number of reputational categories and scored highest among health benefit providers for corporate citizenship, quality, honesty and transparency. The brand also earned a high awareness rating of 89 per cent.

Of the 230 brand reputations assessed through the survey, which includes retail and consumer brands, Blue Cross ranks within the top 100 brands in Canada at #75 on the top 100 list.

The Canadian Association of Blue Cross Plans is comprised of seven regional, not-for-profit health benefits providers that collectively serve more than 7 million Canadians. Each operates independently to provide health, dental, life, disability and travel coverage for workplaces and individuals from coast to coast. The Association is affiliated with the worldwide Blue Cross Blue Shield network. The Blue Cross ranking in the Canadian study reaffirms Blue Cross as the most recognized and trusted health care brand in the world.

Leger polled more than 25,000 Canadians for the survey of 230 companies in January 2016. Results are published in Marketing Magazine.

Mystery Shopping and Lottery Scam Notice

Blue Cross has been made aware of “mystery shopper” and “lottery” scams that include counterfeit cheques with a facsimile of the Blue Cross logo. Be advised that all such documents are fraudulent and are not related to or sanctioned by Blue Cross in any way.

We never participate in gaming activities and do not issue cheques like these.

We are monitoring the situation and have security measures in place to ensure fraudulent cheques are not processed.

Your privacy and the security of your assets is of the utmost importance to us. If you have received one of these letters and/or cheques, please keep a copy and advise us immediately.  If you have any questions, please contact us.

Investment Executive

Advisors could play key role in helping clients prepare for major health risks



Blue Cross’s expertise in travel and health insurance is reflected in various publications that attest to its international leadership as well as its proactive and caring approach to customers.

White papers

Blue Cross offers white papers that provide relevant information on a variety of subjects related to travel and health care.


2018 Annual Report

  • Annual Report 2018