Privacy policy

Your Privacy… Our Commitment

The Canassurance Hospital Service Association (doing business in Ontario, Québec and Atlantic Provinces as Ontario Blue Cross™, Québec Blue Cross® and Blue Cross®) and its subsidiaries1 is accountable for, and acknowledges that it has an obligation to adopt, implement and maintain procedures to comply with the requirements under the Personal Information Protection and Electronic Documents Act (“PIPEDA”) and applicable provincial privacy legislation in the conduct of its business. As part of this commitment, we are setting out the following statement about the manner in which Canassurance Hospital Service Association (CHSA) collects, uses, discloses and otherwise manages personal information in its custody and control.

We have designated a Chief Privacy Officer to oversee our privacy compliance program, and all the CHSA and subsidiary employees receive training concerning the new legislation, PIPEDA and applicable provincial privacy legislation. The policies and procedures designed to ensure compliance with the law requirements, are also part of the training program and are made available to all employees.

Why and How we collect and use your personal information

At the time of collection and with the most appropriate means, we inform our customers of the purposes of collection, use and disclosure of their personal data and obtain the customer’s consent wherever appropriate at the time or prior to collecting, using and disclosing such information.

Collection and use of personal information

Any medical, financial or other personal information collected throughout the course of our business relationship which identifies a specific individual is considered confidential information. This includes, but is not limited to, data you provide us with such as name, address, date of birth, relevant financial information, relevant medical history, etc. and/or personal information collected with your authorization from third parties such as physicians, hospitals, brokers, travel agencies, Medical Information Bureau, etc.

The personal information you provide us with or that is collected from third parties is used to establish your identification, understand and meet your needs and preferences, process your application, verify your eligibility for benefits and services, process and pay your claims, and assist us with complying with legal requirements.

As several of our services are provided by phone, our call center telephone lines are recorded to ensure quality of service and to protect both parties in case of disagreement.

You may revoke your consent to the use of your personal information at any time, however, in certain situations this could result in our inability to provide you with coverage, assistance or pay claim on your behalf. Consent will be obtained at the time of application, claim or at any other time during the life of our business relationship.

Disclosure of personal information

The CHSA and its subsidiaries1 do not transfer or disclose your personal information without your prior consent, except as otherwise expressly set out herein or otherwise agreed with you in writing. During the course of our business, we transfer information to third parties to provide services on our behalf in connection with the administration of our products and to the authorities when required by law, such as in the case of a search warrant. In emergency situations like a sudden illness while abroad, we may disclose personal information including medical information to third parties and assume your consent to ensure you receive adequate care in a timely fashion.

Receiving emails and newsletters

When completing the form on our website, you have the option of agreeing to receive emails from Ontario Blue Cross. Correspondence may include our newsletter, informative content, exclusive offers on products and services, or invitations to enter contests.

At any time, you may withdraw your consent by expressing your wish not to receive further commercial e-mails by writing to us at the following e-mail address:  Note that you can also always unsubscribe from Blue Cross commercial e-mails by clicking on the "Unsubscribe" link at the bottom of the e-mail.

Mailing Address
Ontario Blue Cross
185 The West Mall
Suite 610
Etobicoke, Ontario M9C 5P1

Virtual Assistant Privacy Policy

The Blue Cross Canassurance virtual assistant was created to answer general questions only. This tool cannot guide you in the purchase of an insurance product or provide recommendations. For privacy reasons, our virtual assistant cannot answer any questions about your insurance contract or your personal file. Interactions with our virtual assistant are not recorded and we do not collect any of your personal information using this tool.

Personal Information Protection

To protect collected personal information, CHSA and its subsidiaries1 have control measures against loss, theft and unauthorized access to information, disclosure, reproduction, use or modifications. Your personal information is protected, regardless of the format it is held, and will be destroyed in due time in a secure manner.

Working With You to Safeguard Your Personal Information...

Employees assign great importance to the confidentiality of personal information and follow strict corporate guidelines in this regard. Our employees understand that legitimate business reasons are required for collecting, accessing, and/or using any personal information. Our employees and authorized contractors only access your personal information to the extent required for such employee or contractor to perform his or her work responsibilities.

Access to your Personal Information

You may access your personal information, verify its accuracy or its completeness and request an amendment, if necessary at any time, by contacting us in the manner set out below. You may also request in writing more detailed information concerning the content of your personal record.

Should you wish to receive a copy of the documents we have on our records regarding your personal information, reasonable reproduction and handling fees may be required. You will be informed of the charges before the documents are reproduced.

How we handle your requests, suggestions and/or complaints

Your input is extremely important to us. Processes have been put in place to ensure that your concerns are addressed within 30 days of the initial request. In certain circumstances (defined within PIPEDA) the 30 day period may be extended.

If you have any suggestions, would like to request access to your information or have a complaint relating to the manner in which your personal information has been treated, please write to us:

Chief Privacy Officer
Canassurance Hospital Service Association
1981, McGill College Avenue, Suite 105
Montreal, Québec, H3A 0H6

or email to: